According to Timothy Beattie, GM of Pyrotec PackMedia, a brand within Pyrotec that specialises in innovative on-pack solutions, the company's Fix-a-Form leaflet label is an ideal solution to this challenge. It occupies the area of a standard label but provides additional space to include dosage instructions, warnings and indications in multiple languages, as stipulated by international legislation.
The leaflet labels also offer advantages in terms of cost-savings. The leaflet label allows for the inclusion of extended content, thereby eliminating the need for excess packaging. It also has the added benefit of minimising the risk of misplacing essential instructions. "All languages can be combined with equal weight into a single expanded content label, creating a one-pack solution for distribution to several markets and streamlining inventory by negating the need for country-specific pre-labelled products," says Beattie.
The leaflet labels, produced using state-of-the-art custom machinery, are supplied on-reel so they can be applied as ordinary self-adhesive printed labels using standard label application equipment. They are available in a number of options such as laminated, booklet and cross-fold formats. All are available in re-sealable designs so that it can remain neatly sealed on the container, available for future reference.
"Clear user-instructions and well-designed packaging and labelling enhances the consumers' experience and increases the chances of a repeat purchase. These labels make it possible to include necessary information in multiple languages, as per international requirements, without compromising on the aesthetic aspects," concludes Beattie.
