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Packaging News South Africa

New Chivas Regal, fashion designer collaboration released

British luxury brands Chivas Regal and the iconic London-based fashion designer, Vivienne Westwood have created the third Chivas Regal 18 Year Old Gold Signature release, which is now available following its launch at February Fashion Week in London. 'Chivas Regal 18 Year Old by Vivienne Westwood' has been released as a limited edition with only 2500 bottles available internationally at US $495 duty free.
New Chivas Regal, fashion designer collaboration released

The special edition is luxuriously enveloped in a unique silk three-piece coat, portraying the Union Jack. With the current design of the flag dating back to 1801 and Chivas Brothers roots also being traced back to this iconic year, the distinctive bottle appears cloaked in Vivienne Westwood's Union Jack print, as first seen in a Gold Label collection in Paris.

Dame Vivienne Westwood said, "I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion."

James Slack, international brand director for Chivas Regal said, "Strong British heritage and luxury craftsmanship serve as the foundation to both the 18-year old and Vivienne Westwood. The work that our master blender, Colin Scott, puts into crafting is in many ways the same as that of a fashion designer, there is a true art in what they do."

Previous releases featured designers Alexander McQueen and Christian Lacroix.

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