"The introduction of the new pack size is designed to offer a convenient party pack solution or an easy trial option for first time buyers of this brand. Now consumers can enjoy a glass of wine without having to open a whole bottle of wine. This new addition also opens the door for us to investigate numerous in-store promotional opportunities," says Uschi van Zweel, category manager: Wine Southern Africa.
The current 750ml bottle has recommended retail price of R49.95 and the four-pack at R119.95.