In recognition of master blender Ian MacMillan's nearly four decades of experience, the bottle carries his signature, a tribute to his passion for Scottish Leader.
The new label also carries a new rendition of the stag, the brand icon over the years, as well as of the Deanston Distillery on the banks of the river Teith in the central Scottish Highlands where Scottish Leader is blended.
Along with the new label, the specially commissioned glass bottle was given a more contemporary look with a chiselled, high shoulder and embossed stag above the back label.
"The brand is one of the fastest-growing blended whiskies in the world and is currently distributed in over 60 countries. It is only fitting for such a brand to meet the expectations of our consumers by continuing to grow and evolve with a new brand identity. The addition of Ian's signature emphasises the quality and craftsmanship that has made Scottish Leader one of the leading scotch whiskies in the world," says South African brand spokesperson Brian Glass.
The new-look Scottish Leader will have its worldwide launch in South Africa this month before being introduced across the globe.
