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Packaging New business South Africa

News Retail Packaging

Choose appropriate toys through icon packaging

Woolworths' new range of toys for babies and children feature icons on the packaging that assist parents in choosing the right toy for their child's age group and development needs.
Choose appropriate toys through icon packaging

The colourful range of toys has been designed with specific benefits, from developing hand-eye co-ordination to sensory and special awareness, problem solving encouraging activity and stimulating imagination, in mind.

Like all its toys, each one has been made to high standards of quality and tested to international EN71 safety standards.

The nursery range, for babies from 6-18 months, includes 2-in-1 telephone and piano and a “driving wheel” that helps develop hand-eye co-ordination.

Choose appropriate toys through icon packaging

There are also colourful small trucks for children 18 months and over, as well as battery-operated ‘power tools' for ages three and up, that encourage activity and sound appreciation.

Indoor games and puzzles, available for kids ages three and up, as well as for ages six and older, have been designed to help develop thinking skills and promote problem solving. Outdoor games, such as beach bats and badminton sets, encourage activity.

For girls, there's a bead set that helps develop fine motor skills and creativity as well as a karaoke microphone to stimulate the imagination.

The new range is available in most Woolworths stores countrywide.

A selection of the icons
A selection of the icons
Choose appropriate toys through icon packaging
Choose appropriate toys through icon packaging
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