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Packaging New business South Africa

Patented Snap & Squeeze oil and vinegar sachets

Western Cape olive and olive oil producer Willow Creek Olive Estate has recently launched new packaging, called Snap & Squeeze, which dispenses 8ml of Directors' Reserve Extra Virgin Olive Oil or Cabernet Sauvignon Balsamic Style Vinegar in an easy and controllable manner.
Patented Snap & Squeeze oil and vinegar sachets

Conventional sachets require both hands to dispense a liquid, which can be an awkward, time consuming and frequently messy experience. With the patented Snap & Squeeze design there is claimed to be no chance of a sachet tearing, leaking or splattering, as the contents are claimed to remain entirely under your control at all times.

With the printed side of the sachet facing upwards, the two narrow ends are pushed toward each other until the slit on the underside of the sachet snaps. As pressure is gradually applied the contents are effortlessly dispensed in a completely controllable manner. By squeezing the two sides together all of the contents can easily be expelled.

New opportunities

Both the olive oil and balsamic vinegar sachets represent a host of new opportunities for the catering and hospitality industries as well as to the consumer. They can be used on airlines or in restaurants and guest houses, as well as a wide variety of activities, such as game drives or sunset cruises. Many restaurants prefer providing their guests with convenient single servings of dressing, rather than unwieldy bottles of olive oil and balsamic vinegar. Distributors of single-serving salad packs can also make use of this invention.

Also in the pipeline from Willow Creek is a Snap & Squeeze sachet containing a delicious blend of pre-mixed olive oil and balsamic vinegar.

The Willow Creek Snap & Squeeze sachets are currently available to the trade in cartons consisting of 500 units. For more information email Margi Strydom on .

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