Coca-Cola says packaging is key in profitability plan

12 Dec 2008

Industry experts, including executives in both the Coca-Cola and Pepsi systems, have said new packages must be introduced to give consumers more options and help bottlers improve profits.

Coca-Cola Enterprises and other bottlers in the US have started testing 8-packs, 1-litre bottles and 16-ounce bottles. Will this improve the companies' outlook in light of rising materials costs?

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