New US wine label inspired by beer and spirits branding
Effort in the US is aimed at improving weak brand loyalty among wine drinkers.
Guinness has St. Patrick's Day, Abita has Mardi Gras and Dom Perignon gets to share in the most special occasions such as New Year's Eve, weddings and launching ships.
Budweiser gets top billing for July 4th, Corona is a no-brainer when there's sand and sun involved, Jack Daniel's and Jim Beam score when college football rolls around, while Absolut gets the celebrities.
