How US brewer rebuilt its brand with new packaging look
New labels, a new can design, new corrugated packaging and new branding reinforce the Dundee Ales and Lagers brand's Pioneering Craft Heritage at Dundee Brewing Co.
High Falls Brewing Co., Rochester, NY, knows that craft beer drinkers are not the follow-the-crowd kind. In order to reflect the same individuality in its own craft beers, the company has given a fresh look to its line of JW Dundee craft offerings.
In June 2008, the company announced a rebranding of the JW Dundee brand. Now called Ales and Lagers brand of Dundee Brewing Co., the family of craft beers features new labels, a new can design, new secondary packaging and new branding that reflects the brand's pioneering craft heritage.
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