High-impact packaging can be redesigned for sustainability
With the proper analysis and planning, two CPG companies create packaging that is ECO-friendly and EYE-catching.
The average grocery store logs between 35,000 and 40,000 SKUs and nearly 70 percent of in-store purchases are impulse buys, says consumer packaged goods (CPG) company and packaging materials and services supplier Georgia-Pacific (http://www.gpinnovates.com). With so many products vying for consumers' attention, the typical retail environment has turned into a product battlefield. While sustainability currently is top-of-mind for virtually all CPG companies, shelf impact remains a high priority.
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