Mon dieu! French winemaker chooses PET bottles for fine wines
French winemaker finds marketing success in PET bottles as alternative packaging that helps it sustain a commitment to environmental protection.
Jean Charles Boisset may look like a classic French vineyard owner, but he takes a non-traditional approach to packaging for his family's wines. Below, left are preforms that can be blow-moulded into PET bottles that Boisset Family Estates now uses to improve the sustainability of their wine packaging.
Jean Charles Boisset could be considered a bit of a maverick. As president of Boisset Family Estates, which has wineries in France, Italy and California, he is a fervent believer in packaging with sustainable characteristics.
In fact, in a bold move, Boisset recently announced that his company will use lightweight PET bottles for all of its Beaujolais Nouveau wines imported to North America from the company's wineries of Mommessin and Bouchard Aîné in France.
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