The creative brief: your blueprint for great package design

When driving to an unfamiliar location, most people will pull out a map, consult an online route provider, or rely on a GPS to get them to their destination. Any successful plan of action begins with defining your starting point (Point A) and your destination (Point B).

So why do people think that they can meander their way through creating a successful business or completing a complicated project -- like package design -- without a plan? More often than not the reason is because they don't quite know what point B is.

In other words, they don't know where they're going!

Read the full article here