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Study finds next generation will want better labelling

8 Oct 2008

US food execs urged to step up or be left behind in consumer-controlled future; 'Youtube Generation' will demand accountability, sustainability and transparency from food manufacturers and marketers.

Looking toward the year 2020, Lori Colman, CEO of Chicago marketing firm Colman Brohan Davis, today urged international food industry executives attending the Healthy Foods Summit in London to step up their efforts around accountability, sustainability and transparency or run the risk of being left behind in the consumer-controlled future.

In her presentation, Marketing to the YouTube Generation: Are you scared or prepared? Colman discussed this new generation as well as insights from her firm's "2008 Future of Foods Panel(TM)."

Read the full article here