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Packed with information, labels make a sales pitch
When Mount Everest Mineral Water Ltd drew up a new game plan for its mineral water brand, Himalayan, it was sure that the bottle had to pack more than just water. It had to tell consumers a story about the brand, its iconic source and the link with Indian mythology.
So, at the relaunch of the brand, the sleek new bottle was presented with five different label designs. Each with a little brand message, one of which went like this: "I spent my youth never questioning a destiny that led me from the top of the Sivalik range to the foothills of the Himalayas. Nor the decades I spent gathering the natural goodness of minerals like sodium, calcium... don't hesitate to drink up. Live natural."
