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How to create packaging that sells
One of packaging's most important functions is to entice consumers to buy the product. Oh sure, there's those more lofty, generally more admired traits of protecting the product, ensuring it gets to market and all that stuff.
But let's face it - a lot of you reading this pay attention to packaging largely as a vehicle to make your stuff sell better. And I'm totally okay with that.
Unfortunately, evaluating the effectiveness of a package or embarking on a design for a new one can be like hunting for snakes in a pitch-black basement with just a flashlight and a stick - it's hard to tell if your jabs are doing anything and you're liable to only get hurt in the process.
