The bottom line is, as people are forced to tighten their belts, they are on the hunt for value for money. While consumers' goals are to lower the final bill, they are still looking for quality products. Those products packaged in such a way as to convey a sense of quality while at the same time offering a great deal - allowing customers ostensibly to have their cake and eat it - are sure to find their way into trolleys faster than others.
Timothy Beattie, General Manager of Pyrotec PackMedia, explains: "Packaging plays a key role in this hunt for the holy grail of 'value'. As consumers' eyes scan the shelves filled with products, eye-catching packaging indicating a special deal or competition is bound to jump out at them. The million-dollar question is - does that packaging enhance or decrease the perceived value of the product?"
While some promotional devices sometimes make a product look cheaper (and not always in the best sense), devices like ElastiTag® (available from Pyrotec PackMedia) act as brand enhancement tools. Instead of simply being used to communicate an on-pack promotion, it actually raises the perceived value of the product.
In addition to enhancing the overall appeal of a brand, the unique benefits of the ElastiTag® line include:
"In the current economic climate, brands are in even fiercer competition with one another. It has never been more important for products to draw consumers' attention. The ElastiTag® range is the perfect way to advertise much-wanted promotions without decreasing the perceived value of the product. In fact, it does just the opposite, and that is exactly the kind of boost that brands need when consumers are being increasingly careful where they spend their money," concludes Beattie.