“In the case of our new vision, we wanted to paint a picture of the future that carried with it, amongst other elements, an emotional perspective of what it would look like on a personal level, and how it would impact people in their daily lives,” says James Drew, from Bankserv South Africa.
According to Drew, the selection process was not difficult at all once they had seen AMPC's proposal. “The key point was that they pitched far more than just a corporate video. It was a level above that, a level of a movie where there was no “talking head” element ‘explaining' the new vision and where all the senses of sight and sound were illustrated on a sensory level. They definitely understood and interpreted the essence of our vision very well.
“The movie was beautifully directed and produced, and exceeded my expectations. It was professional and demonstrated that the company is a master of its craft. It certainly achieved the response we were hoping for on the night. I look forward to working with the team again on our next movie,” says Drew.
