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Research News South Africa

Survey: DVR makes homes happier

The digital video recorder (DVR) has become a must-have appliance, according to a survey released by NDS, a digital pay TV technology solution provider. More than 70% of consumers who currently own a DVR told surveyors that they could not live without it.

Researchers queried more than 1,000 DVR owners in Australia, Italy, the UK and the US in July 2008, asking them to rank the DVR in terms of relative importance among their household appliances.

Internationally, respondents put the DVR in the No. 2 spot as their most indispensable technology item, behind the top-ranked mobile phone.

Just over 80% of American owners said they could not live without their DVR; UK owners followed with 78%. Slightly fewer owners in Australia (75%) and in Italy (73%) also found the device indispensable.

Read the full article here.

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