This brewer wants to really know you

Knowing your customer intimately is the cornerstone of a business's long-term success and in line with this business principle, SAB commissioned TransUnion Analytic and Decision Services to build first-in-class Commercial Behavioural Scorecards. This solution is claimed to have enhanced SAB's customer service significantly.

The scorecards cater for the sole proprietors and juristic businesses contained within the SAB customer portfolio. It enables the company to analyse their current customer base, identify individual accounts in their portfolios for segmentation, and apply diversified strategies on certain behaviour traits that are likely to occur in the future. The scorecards form part of a turnkey risk-management solution.

The solution is said to be robust and have the ability to assess the entire customer base in one week. In addition, the high degree of flexibility allows account management strategies to be easily updated to reflect current economic conditions in the market.

"TransUnion can be credited for designing the innovative scorecards with a high degree of flexibility. At the core of the solution lies an in-depth understanding of our business operations and our customers' behaviour. Through forming a close partnership, our response to customer requirements has improved significantly," says Anthony Townsend, Group Credit Manager of SAB.

"Key to sustainable success and superior customer service is assessing and anticipating the needs of your clients. Our scorecards provide our client with the ability to understand and predict behaviour of their entire client portfolio," says Thamir Hassan, TransUnion CEO.