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2018 Sunday Times/Sowetan Shopper Survey reveals SA's favourite retailers
![Sylvie Hurford, Carla Norman and Michele Lagesse of Woolworths, with Greg Bailey of Tiso Blackstar. Image provided.](https://biz-file.com/c/1810/462031-700x364.jpg?2)
The Grand Prix for the overall best retailer is awarded to Shoprite, with Pick n Pay and Clicks in 2nd and 3rd place respectively.
The Sunday Times/Sowetan Shopper Survey, now in its 11th year, provides retailers with deep insights about what consumers really think of their brand – where they’re winning, and where they should be doing more.
Get inside the heads of consumers
More than 2,750 adult respondents over the age of 18, from both metropolitan and non-metropolitan areas of the country, were randomly selected and interviewed face-to-face. The final results were weighted to represent the population according to StatsSA 2015 mid-year population estimates. This year's survey also considered the new Socio-Economic Measures (SEM's).
Reardon Sanderson, GM: group sales and marketing for Tiso Blackstar says:
We believe the research delivered to the market through the Sunday Times/Sowetan Shopper Survey allows SA’s retailers and advertisers to ‘get inside the heads’ of consumers and what drives their preferences for one retailer over another.How competitive is the market?
Kantar TNS’ approach considers a retailer’s penetration in the marketplace whilst also examining its relative strength amongst its users and its relative attraction amongst non-users – the concept of relative advantage.
Retailers that placed in the top three of a category were awarded custom-made Trolley trophies created by the Reaboka Foundation, an NGO committed to the empowerment of rural communities.
Here are the 2018 Sunday Times/Sowetan Shopper Survey winners:
Sunday Times/Sowetan Shopper Survey Categories | Category Winners |
Bed Stores | Bradlows |
Furniture Stores | Bradlows |
Hardware Stores | Cashbuild |
Health and Beauty Stores | Clicks |
Pharmaceutical Outlets | Clicks |
Entertainment, Online and Book Stores | CNA |
Men's Clothing Stores | Edgars |
Shoe Stores | Edgars |
Women's Clothing Stores | Edgars |
Electronics and Household Appliances Stores | Game |
Wholesalers | Makro |
Home Accessories and Décor Stores | Mr Price Home |
Grocery Stores | Shoprite |
Jewellery Stores | Sterns |
Online Stores | Takealot.com |
Tyre and Auto Fitment Centres | Tiger Wheel & Tyre |
Liquor and Bottle Stores | Tops at Spar |
Sports and Outdoor Stores | Totalsports |
Telecommunications Stores | Vodacom shop |
Kids and Baby Clothing Stores | Woolworths |
“By constantly analysing the marketplace to see how we ourselves can innovate, Tiso Blackstar has developed strong partnerships and trusted relationships with our retailer clients. We will continue to support the market with research that allows every business to know more, and become better,” concludes Sanderson.
Herewith the Top 10 rankings in each of the 2018 Sunday Times/Sowetan Shopper Survey categories:
2018 Grand Prix | Index Score |
1. Shoprite | 83.6 |
2. Pick n Pay (Supermarket/Hypermarket/ Family Store) | 79.61 |
3. Clicks | 78.13 |
4. Makro | 74.18 |
5. Edgars | 72.38 |
6. Woolworths | 72.12 |
7. Spar/KwikSpar/Super Spar | 71.82 |
8. Tops at Spar | 70.23 |
9. Checkers/Checkers Hyper | 67.46 |
10. Ackermans | 67.29 |
Home Accessories and Décor Stores | Index score |
1. Mr Price Home | 66.02 |
2. Sheet Street | 65.7 |
3. Woolworths | 63.68 |
4. Boardmans | 61.91 |
5. Home choice | 56.93 |
6. Edgars | 54.1 |
7. @Home | 54.02 |
8. Ackermans | 48.86 |
9. Builders Warehouse | 48.46 |
10. Pep | 46.99 |
Grocery Stores | Index score |
1. Shoprite | 83.6 |
2. Pick n Pay (Supermarket/Hypermarket/ Family Store) | 79.61 |
3. Spar/KwikSpar/Super Spar | 71.82 |
4. Checkers/Checkers Hyper | 67.46 |
5. Woolworths | 66.86 |
6. Fruit & Veg City | 56.08 |
7. Makro | 53.68 |
8. Game (Foodco) | 49.14 |
9. U-Save | 49.12 |
10. Cambridge Food | 45.54 |
Electronics and Household Appliances Stores | Index score |
1. Game | 67.16 |
2. Clicks | 61.62 |
3. Makro | 60.19 |
4. Samsung | 57.81 |
5. Dion Wired | 57.18 |
6. Hi-Fi Corporation | 56.58 |
7. House & Home | 54.27 |
8. Shoprite | 52.13 |
9. OK Furniture | 50.69 |
10. @home | 50.48 |
Jewellery Stores | Index score |
1. Sterns | 60.86 |
2. American Swiss | 58.02 |
3. Galaxy & Co. | 51.74 |
4. Arthur Kaplan | 48.91 |
5. NWJ Fine Jewellery | 47.13 |
Kids and Baby Clothing Stores | Index score |
1. Woolworths | 72.12 |
2. Ackermans | 67.29 |
3. Edgars | 61.84 |
4. Naartjie | 61.83 |
5. Earthchild | 59.19 |
6. Cotton On Kids | 54.91 |
7. Truworths | 54.47 |
8. Jet | 53.83 |
9. Mr Price | 53.62 |
10. Foschini | 50.24 |
Liquor and Bottle Stores | Index score |
1. Tops at Spar | 70.23 |
2. Shoprite Liquor Shop | 62.48 |
3. Pick n Pay Liquor | 60.53 |
4. Makro Liquor | 57.8 |
5. Prestons | 57.43 |
6. Liquor City | 54.92 |
7. Ultra Liquors | 54.71 |
8. Checkers Liquor Shop | 52.29 |
9. Metro Liquor | 49.24 |
10. Liquorland | 48.93 |
Men's Clothing Stores | Index score |
1. Edgars | 69.88 |
2. Woolworths | 65.89 |
3. Markham | 64.17 |
4. Truworths | 62.51 |
5. Mr Price | 61.3 |
6. Sportscene | 58.04 |
7. The Hub / Meltz | 54.77 |
8. Cotton On | 53.59 |
9. Identity | 52.92 |
10. Old Khaki | 52.85 |
Online Stores | Index score |
1. Takealot.com | 57.66 |
2. Woolworths.co.za | 54.84 |
3. Mrp.com | 43.5 |
4. PicknPay.co.za | 43.46 |
Shoe Stores | Index score |
1. Edgars | 72.14 |
2. Woolworths | 68.67 |
3. Spitz | 65.48 |
4. Timberland | 53.04 |
5. Jet | 51.29 |
6. Green Cross | 50.74 |
7. Tekkie Town | 50.19 |
8. Rage | 48.71 |
9. Nine West | 48.69 |
10. Fabiani | 48.25 |
Entertainment, Online and Book Stores | Index score |
1. CNA | 62.05 |
2. Musica | 60.9 |
3. Top CD | 57.83 |
4. Exclusive Books | 57.64 |
5. CUM | 57.39 |
6. Takealot.com | 55.39 |
7. Van Schaik | 54.31 |
8. Look & Listen | 52.42 |
9. Shoprite DVD/CD Section | 49.68 |
10. Pick n Pay DVD/CD Section | 45.31 |
Furniture Stores | Index score |
1. Bradlows | 58.77 |
2. House & Home | 56.43 |
3. OK Furniture | 54.61 |
4. Russells | 54.1 |
5. Lewis | 53.4 |
6. Fair Price | 51.99 |
7. Mr Price Home | 50.57 |
8. @home | 49.87 |
9. Furniture City | 47.52 |
10. Akhona | 44.36 |
Hardware and Building Stores | Index score |
1. Cashbuild | 66.13 |
2. Build It | 61.46 |
3. Builders (including Warehouse, Express, Trade Depot) | 59.7 |
4. Timbercity | 51.69 |
5. Mica | 50.05 |
6. D.I.Y Depot | 48.68 |
7. Kwik Build | 47.96 |
8. Jack's Paint & Hardware | 46.19 |
9. Buco | 44.77 |
10. Boxer Build | 40.32 |
Health and Beauty Stores | Index score |
1. Clicks | 77.03 |
2. Dischem | 66 |
3. Truworths | 50.3 |
4. Woolworths | 48.92 |
5. Edgars | 48.11 |
6. Red Square | 44.84 |
7. The Body Shop | 41.84 |
8. Foschini | 41.01 |
9. JetMart | 32.91 |
Pharmaceutical Outlets | Index score |
1. Clicks | 78.13 |
2. Dischem | 67.09 |
3. Medirite (Shoprite/Checkers) | 54.49 |
4. Link Pharmacy | 49.45 |
5. Pick n Pay Pharmacy | 45.13 |
6. Spar Pharmacy | 44.33 |
7. Alpha Pharm | 42.02 |
Sports and Outdoor Stores | Index score |
1. Totalsports | 66.23 |
2. Sportscene | 60.89 |
3. Adidas | 57.91 |
4. Nike | 56.94 |
5. Edgars Active | 53.97 |
6. Mr Price Sport | 53.46 |
7. Cape Union Mart | 52.25 |
8. Studio 88 | 50.41 |
9. Sportmans Warehouse | 48.39 |
10. Sneakers | 42.94 |
Telecommunications Stores | Index score |
1. Vodacom shop | 66.51 |
2. Pepcell | 66.09 |
3. MTN store | 60.19 |
4. Telkom Stores | 53.57 |
5. Edgars | 53.48 |
6. Cell C store | 53 |
7. Game | 52.15 |
8. Woolworths | 50.19 |
9. Ackermans | 46.97 |
10. Pick n Pay | 42.15 |
Tyre and Auto Fitment Centres | Index score |
1. Tiger Wheel & Tyre | 62.2 |
2. Supaquick | 55.57 |
3. Hi-Q | 55.16 |
3. Dunlop Zone | 54.49 |
4. Mr Exhaust Mr Tyre | 53.58 |
5. Kwik Fit | 50.04 |
6. Speedy | 49.65 |
7. Autozone | 48.57 |
Wholesalers | Index score |
1. Makro | 74.18 |
2. Kit Kat Cash & Carry | 59.22 |
3. Jumbo Cash & Carry | 54.47 |
4. Boxer Superstores | 52.49 |
5. Trade Centre | 52.04 |
6. Metro Cash & Carry | 51.47 |
7. Rhino Cash & Carry | 48.32 |
8. Metro Hyper | 46.83 |
9. Sunshine Cash & Carry | 44.96 |
10. Checkout Supermarket | 44.23 |
Women's Clothing Stores | Index score |
1. Edgars | 72.38 |
2. Woolworths | 70.61 |
3. Mr Price | 66.91 |
4. Truworths | 64.7 |
5. Sportscene | 57.08 |
6. Foschini | 56.87 |
7. Cotton On | 53.99 |
8. Ackermans | 53.69 |
9. Jet | 53.27 |
10. H&M | 52.97 |
Bed Stores | Index score |
1. Bradlows | 57.39 |
2. Mr Price Home | 56.62 |
3. OK Furniture | 55.98 |
4. Russells | 53.49 |
5. Lewis | 52.66 |
6. House & Home | 52.38 |
7. Furniture City | 52.05 |
8. Fair Price | 51.92 |
9. The Bed Shop | 50.84 |
10. Sleepmasters | 50.73 |
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