Putting the Multichoice decline in context
Lindsey Schutters
Game console sales: Like Christmas in July
Game console makers saw a surprising sales boom in July, traditionally one of gaming's slower months. Nintendo sold 425,000 units of its Wii console, more than double the sales of Microsoft's Xbox 360 or Sony's PlayStation3, according to NPD Group. Sony focused on its increase in sales over the prior month, rather than wallowing in its last-place finish. Fred Aun of the E-Commerce Times reports.
Image courtesy of E-Commerce Times
When it comes to sales, Nintendo's Wii continues to lead the pack of current-generation video game consoles, according to NPD Group. However, the real eye-opener, from NPD's perspective, is the unexpected mid-summer sales boom involving just about everything related to the games.
Those following the console wars tend to focus on the ups and downs of the three contenders. On that front, NPD's July sales figures show Nintendo's Wii leading the field by many lengths.
Nintendo sold about 425,000 Wii consoles in the United States during July, more than double the 170,000 Microsoft (Nasdaq: MSFT) Xbox 360s that left the shelves and almost triple the 159,000 Sony (NYSE: SNE) PlayStation 3s that were sold, said NPD.
Read the full article here: http://www.ecommercetimes.com/story/trends/59015.html
