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Cadillac for men now available in SA
Cadillac cologne for men, by Cadillac, was launched in the United States in 2008, and is now available in South Africa. The packaging for Cadillac aims to encapsulate the qualities of Cadillac; the primary colour of the packaging is black, with a symbol of a wreath and crest.
The designer, Paris-based Pierre Eisenecker, is a Frenchman with a passion for beautiful cars. A trained designer, he worked for the perfume industry for over 10 years. His former work was for brands such as Lolita Lempicka and Dior.
The perfumers
The Cadillac Original perfumer, Constance Georges-Picot, is French and received her training in Paris. She now lives in Florida and works for Cosmo International Fragrances and has been in the business for over 10 years.
The Cadillac Black Limited Edition Perfumer, Arnaud Winter says Cadillac has always been more than a car, it's a lifestyle both sophisticated and seductive combining luxury and speed.
"When designing the Cadillac Black fragrance, my goal was to recreate that incredibly memorable experience of driving on the open road. I believe it is unforgettable and it is a feeling of unlimited freedom."
Cadillac fragrances have been launched around the world and featured at the Emmy awards in the US. Actor/filmmaker Kenneth Monroe has linked a deal with this luxury brand.
