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Huggies launches new nappy
To promote its launch of Huggies Gold, the company is offering a year's supply of the nappies as the prize in its online competition 'say bye-bye to bulky nappies'. The new nappy design is being promoted through Facebook, refer-a-friend, discount coupons and in-store promotions.
The new nappy is asymmetrically shaped so that baby no longer has to walk around with a feeling of bulkiness and chafing between the legs. Other new feature include double shaped leg elastic to follow baby's curves as well as new comfy shaped tabs, which are contoured to help reduce the squeezing effect around baby's waist.
The nappies have Disney graphics and the packaging has also received a revamp. The new look packs are contemporary and fresh, while retaining the well established identity of the brand. The range has remained unchanged and includes sizes 3, 4, 4+ and 5 in both bulk/value and jumbo formats.
To enter this competition and stand a chance of winning a year's supply of Huggies Gold, go to the Huggies website,www.huggies.co.za/saybyebye. In addition, you have the option to refer five friends and by doing this you instantly win a R100 Huggies voucher
Competition ends at 11pm on 28 February 2011
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