The store will be a one-stop swimming sports and leisure information hub with in-store assistants trained to advise customers on all aspects of serious swim training, from nutritional advice, to preparing for competitive swims.
The store design is clean, fresh, eco-savvy and uncomplicated, with unique features like modular fitting-room 'pods' with strategically placed cut-out pockets in the doors to help facilitate a more convenient fitting experience. The concept store will be divided into two main sections, with a black colour scheme denoting performance gear, and a red colour scheme denoting everyday swimwear and fashion items.
To celebrate and create excitement around the store launch, it will be hosting a two-week visit from Germany-based international three-dimensional artist Manfred Stader, one of the world's most sought-after 'anamorphic' artists. He produces 3D artworks on two-dimensional surfaces, usually on streets and sidewalks. From 16-29 November, Stader will create a unique 3D artwork in Canal Walk's centre court area. Like Speedo, Stader combines performance and precision, to inspire and amaze everyone who encounters his artworks.
