According to Francois Rall, head designer at Carducci Woman, the winner will be a woman who represents our significant realities. "I don't design around a fantasy; I design for real women, who juggle modern life, travel between world cities brokering deals and still have families to care for. These are the women that inspire me; the women I relate to, these are the women I design for."
With this ethos, it is clear that a simple casting will not suffice to uncover this special breed and so the company has embarked on a nationwide search. Partnering the search is Lion of Africa Insurance, Stuttafords and Elle Magazine.
The semi-finalists will be selected by region from the online entries received in the middle of April. They will all receive a full make-over; with hair by Redken, make-up from Iman at Stuttafords and clothes by Carducci Woman. They will be professionally photographed for entry into the final round of the competition where they will be judged by a highly qualified panel of fashion expertise including Francois Rall, Jackie Burger and Leanne Manas.
From here the winner will selected and covertly flown to Cape Town to be photographed by a leading fashion photographer for the brand's summer campaign shoot. She will be unveiled on the runway as the first face to open the brand's show to be held at Johannesburg Fashion Week at the end of June.
The winner will receive a brand wardrobe valued at R30 0000, comprehensive insurance for a full year, R30 000 worth of accessories from Stuttafords as well as subscription to Elle magazine. She will represent the brand at events and in the media for the duration of her reign. The event offers a life changing opportunity for one special woman to embrace and to celebrate the wonder of being a real and remarkable woman.
The competition is being run online at www.carducci.co.za and its progress can be followed on Facebook.
