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FMCG New business South Africa

Sparkl'ing new site for Appletiser

Appletiser's interactive, lifestyle-orientated website officially launches today, 1 September 2009. Known as Sparkl.co.za, it has the company's target audience in mind, as a place where they can find information and inspiration for events and life.
Sparkl'ing new site for Appletiser

"Our aim is to add value and ‘sparkl' to member's lives by making planning an event simpler, easier and more enjoyable, whether the event they are planning is a meal for two or a banquet for 100,” comments Denese Pillay, Appletiser Group brand manager.

The website will help users organise an event every step of the way. It sends out personalised invites to everyone on the guest list and allows users to check which dates best suit their guests, while the built-in RSVP system makes it easy for users to follow up with people who have not responded to the invite. The planner also includes a map system that will guide people straight to the door.

Besides being a lifestyle-planning tool, it also provides its users with access to the latest trends and events, tips and ideas on how to keep fit and healthy and the latest products, movies, music and services. Plus, there are competitions and giveaways every month - visit www.sparkl.co.za today.

The site was built by Cambrient.




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