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FMCG New business South Africa

Jo-Ann Strauss is the face of Lux Body Wash

Proving that you can be just about anything you wish to be, businesswoman, award-winning television presenter and former Miss South Africa Jo-Ann Strauss joins the world's most beautiful women in her role as the face of the new Lux Body Wash range. The new range launched in June.
Jo-Ann Strauss is the face of Lux Body Wash

Strauss is regarded as one of South Africa's most glamorous women and was South Africa's Millennium Miss SA in 2000, the same year the competition was sponsored by Lux. The popular Top Billing presenter now joins a long list of international and local beauty icons who have endorsed various Lux beauty products.

The new Lux Body Wash range was developed with women like Strauss in mind. A sensual range of body washes with indulgent ingredients such as strawberries, peach and macadamia nuts, it features sexy variant names such as Kiss Me, Touch Me, Taste Me.

Born and raised in Cape Town, Strauss is a popular MC and speaker, holds a BComm Law degree and is currently writing her MBA. She's also a passionate campaigner who speaks out against child abuse and the rights of all people to education, housing and health care.

Lux's new advertising campaign is now screening on TV countrywide.




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