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FMCG New business South Africa

Jordan revamps Renegade

Jordan Shoes has taken the 20-year old Renegade brand and rejuvenated it. Associated with quality workwear, the shoes are described as durable and functional with simple design. Jordan has taken these elements, given them an edge and introduced the new range - targeting today's younger man.
Jordan revamps Renegade

The new Renegade range has more features - stitching, stabilisers, buckles, etc - and now has more appeal than its predecessor. As Jordan designer, Wayne Roos says: “Everyone who's seen these shoes goes nuts about them - and particularly those who always seek out the brand. The new Renegade design is right for today because the shoes are multi-functional - you can wear them equally well at work or at play, out at night. The fact that the shoes are comfortable and that the quality and the price are right too just adds to the pleasure!”

Manufactured locally, Renegade is an exclusive brand, owned by Jordan Shoes. Available at leading independent retailers, the shoes retail from R399, and the boots from R599.

For more information, see: www.jordanshoes.co.za

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