“As a confident young woman who believes beauty radiates from within, Lerato epitomizes a company that has been making women feel beautiful for almost a century,” says Barbara Shepherd, general manager of Elizabeth Arden South Africa. “She not only represents the beauty element of the brand but also embodies its core values. Lerato is an aspiring businesswoman, proud wife and mother. She is passionate about educating women to look after their skin - especially in our harsh climate where UV protection is vital. Lerato is a woman who personifies the unique qualities that make us South African.”
“Being chosen as spokesperson for Elizabeth Arden South Africa is an honour,” says Moloi. “Ms Arden was a visionary and champion of total beauty, believing that beauty begins with healthy, beautiful skin. I am looking forward to my role as skincare and beauty educator.”
As a South African woman who understands her countrywomen's unique concerns, the 26-year-old beauty will be able to talk with authority about the importance of skincare. Her best advice? “Don't take your skin for granted. Too many women, especially black women, still believe that UV protection is not important. I want to dispel this myth and make it a priority to teach everyone about the damaging effects caused by exposure to the sun and the importance of proper skincare.”
Moloi will feature in advertising campaigns as well as on magazine covers beginning March 2009. She will use her talents to support the Intervene and Eight Hour brands as well as Elizabeth Arden makeup products.
