TransUnion triumphs at annual Assegai Awards

The annual Assegai Awards celebrates excellence in direct marketing and is sponsored by the Direct Marketing Association (DMA) of South Africa. TransUnion was one of 43 award winners out of 147 entries from more than 40 agencies, corporations and individuals.

The company's MobileCredit solution is designed to reinvent the way that consumers and organisations conduct business with each other, using technology. The solution enables a consumer to apply for credit by simply sending a SMS to a short code indicating their ID number, name, surname, income and expense. Within a few seconds, the consumer receives a reply from the SMS server. An approved (referred or declined) SMS for credit with a reference and contact number is sent to the applicant. Approved customers can collect their store card at the nearest store, after providing identification documentation and signing the credit agreement. From a consumer perspective, the solution has the ability to reach the entire South African population, and enable consumers to apply for credit from anywhere.

The solution includes the use and integration of credit bureau data, customised client policy rules, fraud prevention, affordability and risk models and it also caters for the National Credit Act.