The campaign kicked off with the new ads on Top Billing at the end of May, and will be flighted every second Thursday of the month during the lifestyle show on SABC3.
Set in a foreign language to emphasise the message of authentic coffee experiences, the ads visually illustrate how locals from around the world drink and enjoy their brew. The commercials will be flighted in foreign languages until the end of July 2008 and then will switch over to the English translated versions.
The experience doesn't end there: a dedicated House of Coffees website has been developed for those coffee lovers out there with an inquisitive mind. The website is clearly communicated in the commercials and will allow you to translate the foreign commercials into English. The website promises to be just as indulgent as the product it represents. Visit www.houseofcoffees.com for more information.
Monique Burger, brand manager for House of Coffees comments: “We've created a really exciting campaign around the authenticity of the real coffee experience and the website presents everybody the opportunity to educate themselves on coffee and interact with the brand.
“In support of this we will also be embarking on an extensive below-the-line campaign which will focus on direct, quality engagements with our target market,” Burger adds. The platforms used will allow consumers to connect with and experience the brand differently. “We're looking forward to meeting and interacting with our target market in this way.”
