Grandpa Headache Powder's payoff line, “I haven't got time for headaches!” is branded on the sides and back of 90 taxis plying major routes across South Africa. The campaign began at the beginning of January this year and continuing until year-end.
The taxis make excellent mobile media platforms as they ferry millions of passengers from home to work and back again every working day - which over a 12-month campaign, exposes the advertising repeatedly to virtually every single consumer amongst the 19 million commuters in South Africa.
The plus is that many more millions of people in and around our cities and across all demographics see the brand message.
