Being one of the first cosmetic brands to sign with Primall Media, the cosmetics company has seen a variety of its products take centre stage in some of South Africa's key shopping centres. Most recently promoting their Lash Power Mascara, the in-mall advertisers secured prime positions by branding three sets of escalators in the extremely visible Fountain Courts at Menlyn and Cavendish.
The advertisements will be the first that the Centre Management have permitted to run in these very popular and busy areas.
"Our partnership with Primall Media over the years has truly been one of the best," remarked Kay Matseba, Advertising and New Business Manager Clinique.
