The challenge – which is well timed for all of us who… overdid it over the festive season – is the magazine's brainchild, and the soft-drink brand's sponsorship ties in well with the brand's focus, which is on health and wellness. In addition, as its target is the modern independent woman, it makes the partnership with the magazine an ideal one.
“We are marketed as a healthier soft drink”, comments SA brand manager, Gwen Ridsdale. “Our product contains 100% pure, apple juice, with no additives or preservatives and no added sugars. It also has low GI index, which makes it the natural choice for women who want the indulgence, without the guilt”, she adds.
Dietician and member of the magazine's advisory board, Jane Badham, developed the programme for the Healthy Eating Challenge, which will be run via the monthly magazine, website and newsletter. The magazine's online users will receive an easy-to-follow healthy eating plan, which kicks off 1 February. For each of the 12 weeks in which the challenge runs, subscribers receive a newsletter every Friday containing nutritional tips, fitness advice and a recipe.
They will be able to track their progress with an online health quiz; and a food diary that they will fill out every day. Badham will answer commonly asked questions in a weekly forum. The objective of the entire programme is to develop healthy eating habits ensuring readers have more energy, slim down and look and feel great.
