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FMCG News South Africa

Africa's best salutes the world's best

In line with their positioning of the "Best of Africa" gold medal winning liqueur Amarula Cream, saluted the Springbok Rugby team's victorious win over England at the 2007 Rugby World Cup, at a ceremony held on Monday at Cape Town's Newlands rugby stadium.
Africa's best salutes the world's best

"We are glad to support and recognise South Africa's wealth of sporting talent." says Lynette Harris, brand manager, Amarula Cream, "Associating Amarula Cream with the very best there is, whether it be sport, music, fashion, or luxury retreats, is a natural progression for where the brand has been led and we are proud of our boys for bringing the trophy back to its rightful home, after 12 years!"

Gift packs were given to players, naturally, but also to the others, behind the scenes, who also had a role in bringing the trophy back home - the doctors, psychologists and team management - everyone who went to France who played a crucial role in England's defeat.

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