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FMCG News South Africa

Bigger tub, smaller tum

Parmalat has introduced a new 1-litre tub size to its smooth low-fat yoghurt. The new pack size complements the current 175g tubs and aims at providing for the demand of consumers for the recently introduced decadent flavours in larger family-sized packs.
The new 1-litre tub - enjoy, and still be able to watch that waistline!
The new 1-litre tub - enjoy, and still be able to watch that waistline!

With the 1-litre tub consumers can indulge, watch the waistline and feast on great taste in a convenient pack. With each mouthful delivering a delectable combination of creaminess and bursts of flavour, yet are kind to the waist and heart, boasting South African Heart Foundation approval.

The company's range is 100% free of artificial colorants and contains live active cultures for healthy living, helping the digestive system to work smoothly and can be enjoyed by people with lactose intolerance. It also carries the stamp of approval by the South African National Halaal Authority (SANHA).

Variants in the company's Low Fat Smooth Yoghurts are strawberry, banana custard, coconut biscuit and vanilla

“With the ever-increasing awareness that food affects our wellbeing, consumers are fast picking natural, healthy products combined with convenience,” says Masanda Peter, Parmalat product manager: yoghurts & custards. ‘The South African yoghurt market is booming, and we are leading the growth with an annual figure of 16.5%.'

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