As part of this multi-year agreement, Witherspoon will also be involved in product development initiatives, and appear globally in Avon advertising, web sites and in the company's brochures.
Andrea Jung, Chairman and Chief Executive Officer of Avon Products said, “As the company for women, Avon wanted to partner with someone who could represent not only our world-famous beauty brand, but also could be a source of inspiration for our more than 5 million Avon representatives around the world – and Reese is a perfect fit. She is an accomplished actress, a successful producer and a working mother – and clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of the Avon representative.”
“Our partnership with Reese represents a breakthrough moment for our company – and comes just months after the launch of our successful Hello Tomorrow campaign, which signalled a true evolution for the Avon brand,” said Geralyn Breig, Senior Vice President and Global Brand President, Avon Products. “This is the first time we have had celebrity representation on all three dimensions of our business – our philanthropic initiatives, our brand, and the Avon Representative....”
The Avon Foundation and Witherspoon will partner in raising awareness for the Foundation's programs in the areas of breast cancer, domestic violence and emergency relief. The Avon Foundation is a 501(c)(3) public charity founded in 1955 with the mission of championing the health and well being of women globally.
“I am very excited to be partnering with Avon. Avon is more than an iconic world class beauty leader – it is a company that is known the world over as a crusader for women's causes,” said Witherspoon. “I am truly impressed by how Avon has been able to effect real change in the communities in which it does business, and by how committed the company is to providing economic and personal fulfilment to women all over the world. I feel a great responsibility in my own life to give back to society. Now, as the Honorary Chairman of the Avon Foundation, I am proud to be joining in the great philanthropic work that is already underway.”
Witherspoon has also been active with Save The Children and serves on the board of the Children's Defence Fund.
