Microsoft and Federated Media Publishing, Digg's current advertising partner, plan to bring integrated programs to Digg's users and advertisers, according to the companies.
Web content aggregator Digg and Microsoft announced a deal in which Microsoft will be the exclusive provider of display and contextual advertising on the Digg site.
The three-year agreement will allow Digg to focus less on advertising infrastructure and more on pursuing innovation, said Digg CEO Jay Adelson.
