#FreshOnTheShelf: Simonsberg is becoming 'Président'

Président was founded in 1968 in France by a family committed to cheesemaking, with expertise handed down from one generation to another for over 80 years. It also brings a wealth of expertise in the development of cheese categories through consumer education and investment in local markets. And has committed to increasing total category spend of cheese in South Africa by approximately 25% over the next 3 years in order to further expand consumers’ repertoire of cheeses, having succeeded in doing so in more than 147 countries. It is now locally produced in over 100 factories, globally.

As Simonsberg becomes part of the Président stable, be assured that President will uphold the quality of this range of award-winning cheeses, as they will continue to be manufactured locally in the Cape, making use of the same quality ingredients and age old cheese-making processes.

The new packaging, featuring both Simonsberg and Président logos, will be in-store by the end of September. The range will continue to consist of the following stock keeping units: