The percentage of holiday sales made online grew by 20% from 2006 to 2007. Experts are predicting continued growth of the online channel spurred on by the cost of gas and online price comparison tools. This could be a big year for e-mail marketers to reach customers seeking to pinch pennies at the pump and at check out with holiday e-mail promotions.
Getting off to a strong start for the crucial holiday sales period is more important than ever, especially for smaller, specialty retailers competing against big box chains that will be slashing prices and running heavy promotions to attract shoppers.
