At the National Retail Federation's annual convention in mid-January, StoreXperience introduced an interactive mobile e-tail platform called "Easy Shopping". Combining DataMatrix digital photo scanning technology and Microsoft's Dynamics CRM application suite, Easy Shopping is designed to capture product identification codes from interactive barcode-like symbols and combine it with information about their location, shopping habits and preferences.
"Over the past 10 years, the emergence of e-commerce has impacted traditional retail, and set a new model for customer expectations and experience. This retail shift has arguably hurt traditional retail, and consumers are simply not buying as much in-store as online purchases continue to rise," Hervé Pluche, StoreXperience founder and president, told CRM Buyer. "But it doesn't have to be an us-versus-them mentality - online and in-store do not have to be conflicting channels, and more and more, retailers - and shoppers - see it all as part of a holistic shopping experience."
