Portals in an E-Commerce 2.0 world
For anyone doing business online, commerce meets collaboration at a Web 2.0 portal - a mutual touchpoint for a company, its partners and customers (plus all their contacts) as well as a personalized filter of information and services found on the Web.
The goal: aggregating high-value information about people, products and services - reducing time spent searching Web resources for information, reducing the overload of found information while increasing its relevancy, delivering key information to places it can be used effectively, and alerting recipients to its presence and availability.