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Retail News South Africa

shuzsociety for 'sole' addicts

What does a leggy fashionista and a wardrobe-challenged over-conservative executive have in common? Why, shoes of course.
shuzsociety for 'sole' addicts

A unique online magazine and social network created for shoe lovers and a premier source for 'all things shoes', shuzsociety™ is a virtual meeting place where shoe lovers, designers and retailers interact, cultivate and an alliance of those with 'sole' addictions.

With a passion for shoes and significant executive level experience in payments processing and marketing, shuzsociety™ co-founders Cindy Marshall (the fashionista) and Joni Marshall Floyd (the executive) have teamed with footwear design affiliates and footwear industry editors to launch the site.

Delivering rich content and dynamic information about the hottest trends in shoe fashion, shuzsociety aims to be the ultimate resource for footwear-related interests and issues. Through the Concierge Directory, Shoe Gallery and most importantly, social media and community driven applications including blogs, videos, podcasts and more, the site provides its members with an informative, compelling, interactive and user-friendly member profile system that enables chats and provides behind the scenes news and information.

shuzsociety for 'sole' addicts

The shuzsociety officially "kicked-off" at the World Shoe Association (WSA) show in Las Vegas this summer where its editors discovered the top footwear trends of the season which can be previewed in video format on the site. Since the launch, the site has tapped into and initiated multiple industry insider promotions including one of the most important fashion events of the season: Spring 2008 Fashion Week that just wrapped up in New York City, USA.

During Fashion Week when fashion and accessory trends are determined for the upcoming season, shuzsociety provided on-site coverage of spring footwear trends as seen on the runways. Host Montgomery Frazier, former Fashion Director of MTV and stylist for Katie Couric interviewed the fashion elite - editors, celebrities and socialites - about their favorite shoe trends, "what they're wearing" and other "insider information" which can also be found on the site in video format.

In concert with Fashion Week, shuzsociety announced its September "Fab Friday" Designer Shoes Giveaway. All registered shuzsociety members are eligible to win a pair of Christian Louboutin, Marc Jacobs, Moschino, Strutt Couture or Missoni shoes in their size in weekly drawings. Each Friday in September, one lucky 'sole' will walk away with a pair of designer shoes.

For more information, visit: http://www.shuzsociety.com

Source: eMediaWire.com

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