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Retail News South Africa

Report: Mobile search to ring in ad billions

Search has already proven itself in the PC world not only as a way to meet users' needs, but as an effective way to turn those needs into money so that thinking is being carried over into the mobile world, explained John du Pre Gauntt, author of the eMarketer report and the company's senior analyst for wireless.

Revenue from search-related advertising on mobile phones will crack the US$2 billion mark in 2011, according to a report released last week by a market and trend analysis firm.

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