Subscribe & Follow
Advertise your job vacancies
Trending
Jaguar’s rebrand: creative vision or branding blunder?
Karabo Ledwaba
ABC Q3 2024: A quiet quarter for newspapers
Danette Breitenbach
Jobs
- Sales and Business Development Manager Cape Town
- Content Curator Ilovo, Sandton
- Digital Archive Intern Cape Town
- Junior Digital Art and Social Media Marketing Coordinator Johannesburg
- Digital Marketing Learnership Cape Town
- CRM Digital Manager (6-Month Contract) Johannesburg
- CRM Digital Admin / Consultant (6-Month Contract) Johannesburg
- Social Media Manager Cape Town
- Videographer and Video Editor Tshwane
- Multi Media Journalist | South Coast Sun Durban
New iPad Application for Honda
Bluegrass Digital teamed up with creative ad agency DDB to develop an iPad application for Honda in South Africa. The app was launched at the Johannesburg Motor Show in October 2011.This partnership saw Bluegrass working on the app's programming, including developing the user experience and usability analysis. DBB used these blueprints to create a slick design interface.
The app showcases Honda's entire car range, including some brand new models that have yet to be revealed. In addition, the app will allow users to find out about Honda's work outside the world of cars, including their ASIMO robot and their work on the environment in South Africa.
The highlight of the application, apart from the brochure and video content, will be a car configurator tool which will enable users to select their model and configure the vehicle trims and accessories." In addition, the robust structure of the app will allow users to book a test drive at a Honda dealer of their choice. The app polls to a remote database when there is connectivity and sends off the contact data to dealers. There is also reporting function built into the application to provide valuable marketing feedback on user statistics across the devices.
Contacts:
T:+27 21 671 1966
E: moc.latigidssargeulb@gnitekram
We help businesses transform and succeed in a digital world through insight-led customer experience, innovation and technology built to scale. We are an innovative technology solutions company with over 20 years of international experience. Our services cover digital transformation strategy, web and mobile design, content management systems, mobile app development, ecommerce and managed services.
- Supporting the SFC movement: Bluegrass Digital’s role in building a better childhood12 Nov 10:16
- Bluegrass Digital achieves prestigious cyber essentials certification11 Jun 13:52
- Why Umbraco CMS continues to rise as an enterprise CMS leader26 Apr 12:34
- Welcome to the era of the AI co-pilot11 Apr 14:39
- 5 dos and don’ts to secure customer loyalty12 Mar 10:30
