'Enter the State of Cool', comprises four games derived from the TVC, namely 'Button Pusher', 'Brain Freeze', 'Club King' and 'Perfect Chill', designed to challenge the user to accomplish feats achieved by the hero in the television commercial. The competition rewards users who gain the overall top score each week. Each top scorer earns an opportunity to win a trip to the world's largest ice bar and travel to Miami with DJ Fistaz Mixwell.
The Castle Lite Facebook page, which links to the microsite, has gained almost 8000 'Likes' since launching and the numbers continue to swell. HelloComputer augmented and added 'The Cold Room Explosion', a Facebook application that allows brand ambassadors to invite friends to the brand's winter parties. The location of each party is secret and is announced a day before the event via email. The branded winter parties to date have been a success, with the most recent party hosting more than 1500 guests.
An eCRM program, including e-mailers that integrate community building and engagement via the primary social media platforms, Facebook and Twitter, supports the sites.
For more information, go to www.enterstateofcool.co.za or http://goo.gl/jAiwv.
