AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman

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iPhone app for Who's Who SA

26 Aug 2010

Who's Who SA (WWSA), a professional network for South Africans, has launched its iPhone application in the iTunes Store. Naspers contracted Panacea Mobile to help with the strategy for the mobile side of WWSA and to collaborate in creating the application.

click to enlarge

The idea was to get an application out that like-minded South African business people could use to familiarise themselves with each other. It has been pre-populated with information that pertains to key people in South Africa and is constantly updated through the publishers.

Panacea also introduced some location-based services that enable users to find companies around them and view their information about them. Users will also be able to spot other WWSA users however, this is dependent on the application becoming more populated