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    A revolution in advertising sales goes live today

    The Financial Mail is doing something different – auctioning off advertising space in one of its printed supplements. The product is a new FM annual: 100 Websites to Save You Time and Money. It is due to be published in August and will present a selection of useful websites that simplify readers' lives, based on a survey of frequent Internet users.
    16 Jun 2004
    16 Jun 2004

    To put the FM in the same league as those we will be covering in the annual, today the magazine launches a website to auction off the advertising space in the print publication. Inspired by online auction sites such as eBay, the website allows bidders to select a space in the supplement and bid for it.

    Online auctions are the most efficient and competitive marketplaces and the FM100websites auction site will be a true reflection of advertiser demand for the space.

    It is the first time in SA that a magazine has sold advertising space through a live online auction. See it in action at www.fm.co.za/fm100websites.

    For more information contact FM Projects Editor Stuart Theobald on Tel 27 11 280 5806.



    Editorial contact

    Financial Mail



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