“Though South Africa is not exactly leading the world, there's no reason to feel embarrassed about it,” says Tony Koenderman, who is known for his annual Advertising Brainstorm conference. “Marketers around the world are still struggling to come to terms with the new media. I saw this at the Cannes Lions Advertising Festival last month, where it was apparent that apart from a handful of outstanding examples, most online marketing is appalling.
“In a series of three morning workshops in three successive weeks in September we propose to present some cutting-edge ideas and practical advice. Our intention is that you should leave this programme with a list of things you can put into practice immediately.”
Under the microscope will be:
Koenderman has assembled a lineup of speakers whose mission is to explain the what, the why and the how-to of online marketing:
For more detail, and to make a booking, go to www.crackingthedigitalcode.com or email . To register, go to .