Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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All the winners of the 2019 New Generation Social & Digital Media Awards
The winners of the 2019 annual New Generation Social & Digital Media Awards were announced at Montecasino in Johannesburg, over the weekend.
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Image supplied.
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Image supplied.
This year, nearly 400 entries from across 43 categories were received – which the panel of 18 judges then selected the winners from.
And the 2019 New Generation Social & Digital Media Awards goes to…
Best Revenue Generating Marketing Campaign or Event
- Gold Winner – Vodacom South Africa - Team Red, Vodacom Video Ticket
- Gold Winner – Vodacom South Africa - Team Red, Summer Gigs
- Silver Winner – Suzuki South Africa - Penquin and Spitfire Inbound, #AllTheRightFeels – Suzuki Swift Launch
- Silver Winner – Weylandts - Digital Optimisation in partnership with M&C Saatchi Connect, Marconi 20 Year Campaign
- Bronze Winner – Wimpy - Sauce Advertising, Cups for Votes
Best Social Media Reach from an Event
- Silver Winner – Cricket South Africa – Levergy, Mzansi Super League
- Bronze Winner – Michelin Tyre Co SA - Futuretech Media, Michelin Passion Experience 2019
Best Online Competition
- Gold Winner – Vodacom South Africa - Team Red, Vodacom Super Proposal
- Gold Winner – Avbob Mutual Assurance Society – Brand et al, The Avbob Poetry Project
- Silver Winner – Manhattan Iced Tea - Joe Public Connect, Shop Manhattan Style
Best Use of Technical Innovation
- Gold Winner – Anglo American – Joe Public Connect, Instamine
- Gold Winner – Associated Media Publishing, Ready to Shop
- Silver Winner – Johnson & Johnson – G&G Digital, Listerine Dental Academy
- Bronze Winner – Shell South Africa - Futuretech Media & MediaCom, Shell 5in5
Best Low Budget Campaign
- Gold Winner – Tiger Brands - Hello Square, The Mega Mash-Up – Tinkies
- Silver Winner – Hill’s Pet Nutrition - Kilmer and Cruise, “Just a little extra” Vest
- Bronze Winner – New Balance – Levergy, Worn As One
- Bronze Winner – Voltex South Africa – CBR Marketing Solutions, No Power No Problem
Mobile Marketing Excellence
- Gold Winner – Anglo American – Joe Public Connect, Instamine
- Gold Winner – Mobile Marketing Excellence, Vodacom South Africa - Team Red, Vodacom Summer 2018 – Summer Gigs
- Gold Winner – Vodacom South Africa - Team Red, Vodacom Super Proposal
Blogging Excellence
- Silver Winner – Elite-CV, www.elite-cv.com
- Silver Winner – Gauteng Tourism Authority - Flow Communications, Gauteng Tourism Authority’s Blog Content
Most Innovative Use of Social Media by a Corporate
- Gold Winner – DSTV – Ogilvy South Africa, Africa United
- Gold Winner – Unilever – Digitas Liquorice, Hellmann’s Delicious Surprise
- Silver Winner – SuperSport – Levergy, Front Row Football
Most Innovative Gamification Campaign
- Gold Winner – Unilever - Gorilla Creative Media, Axe Level Up
Best Community Engagement Award
- Gold Winner – CellC – ARC Interactive, CellCgirl
- Gold Winner – Old Spice – MediaCom, Inja Ye Game (Top Dog)
- Silver Winner – Mexem – G&G Digital, Mexem #MindYourBusiness
- Bronze Winner – Femagene – Have You Heard Marketing (Pty) Ltd, Best Community Engagement
Excellence in Content Marketing
- Silver Winner – AB inBev South Africa - DNA Brand Architects, iLobola Nge Bhubesi
- Silver Winner – MINI South Africa - John Brown South Africa, Mini-Clubman
- Silver Winner – Vodacom South Africa – Cerebra, Datawyze
Best Online PR Campaign
- Gold Winner – Sasol – Levergy, #Limitless
- Silver Winner – Roche South Africa – G&G Digital, Roche Haemophilia Campaign
- Bronze Winner – The Road Accident Fund – Flow Communications, #AlwaysRemember
Best Integrated Marketing Campaign by a Corporate
- Gold Winner – First National Bank - BrandTruth//DGTL, #BlackFridayMe Campaign
- Silver Winner – Suzuki South Africa – Penquin and Spitfire Inbound, #AllTheRightFeels – Suzuki Swift Launch
- Bronze Winner – Mondelez – Wunderman Thompson, Mzansi Love Songs
Most Viral Campaign
- Bronze Winner – Old Mutual South Africa, Budget Speech 2019: #ThatsAGreatIdea #BudgetSpeechComp
Best Use of Social Media to Research and Evaluate
- Silver Winner – GynaGuard – Joe Public Connect, #12OfficialVaginas
- Bronze Winner – The Road Accident Fund - Flow Communications, #AlwaysRemember
Most Innovative use of Digital Media by a Corporate
- Gold Winner – South African Breweries – Joe Public Connect, Beer Finder: SA
- Silver Winner – Weylandts – Digital Optimisation in partnership with M&C Saatchi Connect, Marconi 20 Year Campaign
- Bronze Winner – ABInBev South Africa - DNA Brand Architects, iLobola Nge Bhubesi
Best Augmented Reality Marketing Campaign by an Agency
- Silver Winner – bizAR Reality - Burger King SA, BK Gone Wild
Most Innovative App Developed by an Agency
- Bronze Winner – Arc Interactive - Dis-Chem, Dis-Chem App
- Bronze Winner – Digitas Liquorice – Unilever, Knorr Takeaway Takeover
Most Viral Campaign by an Agency
- Silver Winner – MediaCom - Coca-Cola South Africa, #ShareACokeWithMe
- Silver Winner – The 13th Floor Where Creatives Live – Dunlop South Africa, Dunlop Warrior Women
- Bronze Winner – Sauce Advertising – Wimpy, Cups for Votes
Most Innovative Digital Media Campaign by a Small Agency
- Gold Winner – Hello Square – Tiger Brands, The Mega Mash-Up - Tinkies
Most Innovative Digital Media Campaign by a Med-Large Agency
- Gold Winner – BrandTruth//DGTL - First National Bank, FNB SWITCH WITH A SELFIE
- Gold Winner – Digitas Liquorice – Unilever, Omo Don’t Fear the Dirt
- Gold Winner – DNA Brand Architects - ABInBev South Africa, iLobola Nge Bhubesi
- Gold Winner – G&G Digital – Johnson & Johnson (PTY) Ltd, Listerine Dental Academy
- Gold Winner – Vizeum SA – IndieFin, Mullets Campaign
- Silver Winner – Flume Digital Marketing & PR - Love Justice, HT Modelling
Best Influencer Marketing Campaign by an Agency
- Silver Winner – Ogilvy South Africa – DSTV, Africa United
- Bronze Winner – Eclipse Public Relations and King James Group – Netflix, Netflix Man In A Van
Best Integrated Marketing Campaign by an Agency
- Gold Winner – Arc Interactive – CellC, CellCgirl
- Gold Winner – MediaCom – Old Spice, Inja Ye Game (Top Dog)
- Silver Winner – Playmakers Sponsorship – Coca-Cola South Africa, #CokeScoreChallenge
- Bronze Winner – John Brown South Africa – Pick n Pay, Fresh Campaign
Most Innovative Social Media Campaign by a Med-Large Agency
- Gold Winner – Digitas Liquorice – Unilever, Hellmann’s Delicious Surprise
- Gold Winner – Penquin – Suzuki South Africa, #AllTheRightFeels – Suzuki Swift Launch
- Gold Winner – Wunderman Thompson – Mondelez, Mzansi Love Songs
- Silver Winner – Gorilla Creative Media – Unilever, Axe Level Up
- Bronze Winner – The Niche Guys – Unilever, The Dodgy Dealer
Most Innovative Social Media Campaign by a Small Agency
- Silver Winner – Positive Dialogue Communications – Land Rover South Africa, The Land Rover #Exploremore Challenge
- Bronze Winner – FCB Durban – The Young Independents, TYI Top 100
Best Corporate Website
- Gold Winner – Seychelles Tourism Board – Joe Public Connect, Explore Seychelles
- Silver Winner – Morocco Tourism Board - Joe Public Connect, Moments in Morocco
- Bronze Winner – Life Healthcare - John Brown South Africa, Life Healthcare Corporate Website
Best Marketing Automation Campaign
- Gold Winner – The IIE’s Varsity College – Conversation LAB, The IIE’s Varsity College Bots
- Silver Winner – Suzuki Auto South Africa – Penquin and Spitfire Inbound, Jimny - Born for this
- Bronze Winner – Johnson & Johnson (PTY) Ltd - G&G Digital, Listerine Dental Academy
Best Online Newsletter
- Silver Winner – Pick n Pay - John Brown South Africa, Supper Sorted Mailers
- Bronze Winner – Godrej Consumer Products – Conversation LAB, Godrej Weekly Snippet
- Bronze Winner – The Nelson Mandela Foundation – Flow Communications, News from the Nelson Mandela Foundation
Best Use of Podcast/Vlog to Promote a Brand or Event
- Gold Winner – CliffCentral.com, Blind History
- Silver Winner – Coronation Fund Managers – Vizeum SA, Let’s Be Honest
- Bronze Winner – Just Property - hoola Modern Agency, #YourStorey
The New Generation Top Graphic Designer Award
- Gold Winner – Siyabonga Nhlanhla Ntamela, Conversation LAB
The New Generation Best Individual Influencer Marketer Award
- Gold Winner – Tara Turkington, Flow Communication
The New Generation Small Agency of the Year Award
- Gold Winner – ARC Interactive
The New Generation Digital Brand of the Year Award
- Gold Winner – Suzuki South Africa – Suzuki Swift Launch, Penquin and Spitfire Inbound
The New Generation Social Wiz Award
- Gold Winner – Nosipho Maseko, Joe Public Connect
The New Generation Med-Large Agency of the Year Award
- Gold Winner – Joe Public Connect
The New Generation Best Agency Community Engagement Manager Award
- Gold Winner – Londeka Mkhize, Joe Public Connect
The New Generation Overall Social & Digital Corporate of the Year Award
- Gold Winner – Vodacom South Africa
The New Generation Online Strategy of the Year Award
- Gold Winner – ARC South Africa, One Day Only - Always on Media
The New Generation Overall Student of the Year Award
- Gold Winner – Aaliyah Tia Singh – University of Johannesburg, Repurposed Inventions
For updates, follow the New Generation Awards on Facebook, Twitter and visit the website by clicking here.
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